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H & M Hennes & Mauritz AB/Skr HM B

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About H & M Hennes & Mauritz AB

H & M Hennes & Mauritz AB operates in the retail fashion industry, specializing in clothing, accessories, footwear, cosmetics, and home textiles. The company's primary business involves offering a range of fashion products for men, women, teenagers, and children under various brand names including H&M, COS, & Other Stories, Monki, Weekday, and ARKET. Founded in 1947 in Västerås, Sweden, H&M is headquartered in Stockholm. The company has a notable international presence, with thousands of stores across multiple continents, including Europe, Asia, North America, and the Middle East. H&M focuses on sustainable and affordable fashion with initiatives aimed at improving environmental and social impacts within the fashion industry.
Ticker
Skr HM B
Primary listing
XSTO
Employees
97,848
Headquarters
Stockholm, Sweden

HM B Metrics

BasicAdvanced
kr 279B
21.18
kr 8.25
1.01
kr 6.95
3.98%

What the Analysts think about HM B

Analyst ratings (Buy, Hold, Sell) for H & M Hennes & Mauritz AB stock.
Analyst projections of the future price of H & M Hennes & Mauritz AB stock.

Bulls say / Bears say

Profitability is improving: nine-month operating profit rose to SEK 13.5 billion from SEK 12.0 billion, while the operating margin increased to 8.3% from 7.1%. Lower selling and administrative costs and better operating efficiency supported the gain. (H&M Group)
H&M’s other brands are regaining momentum: portfolio-brand sales grew 3% in local currencies in the third quarter, or 4% excluding Monki. COS and ARKET also added stores, giving the group growth opportunities beyond its main label. (H&M Group)
Online sales already account for just over 30% of group sales and continued to grow. Ongoing digital expansion and new-market openings give H&M scope to reach more customers without relying only on its existing store base. (H&M Group)
Sales growth remains weak: revenue was flat in local currencies over the first nine months and rose only 1% in the third quarter; September was also forecast to grow 1%. Western Europe, H&M’s largest region, fell 1% in the quarter as shoppers remained cautious and competition stayed intense. (Reuters, Reuters)
Some of the third-quarter margin improvement may not repeat: tariff-related one-off effects added about 1.6 percentage points, and H&M said it expected no further tariff refunds. Higher transport costs and heavier promotional activity are also expected to weigh on fourth-quarter margins. (H&M Group, Modaes Global)
Supply-chain and logistics disruption is hurting execution: H&M said problems affected sales, while goods in transit and European logistics consolidation helped push stock-in-trade to SEK 39.4 billion from SEK 37.9 billion a year earlier. Delays risk leaving products unavailable when customers want them. (H&M Group, Reuters)
Data summarised monthly by Lightyear AI. Last updated on 22 Oct 2026.

HM B Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

HM B Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing HM B

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Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.