H & M Hennes & Mauritz AB/Skr HM B

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About H & M Hennes & Mauritz AB

H & M Hennes & Mauritz AB operates in the retail fashion industry, specializing in clothing, accessories, footwear, cosmetics, and home textiles. The company's primary business involves offering a range of fashion products for men, women, teenagers, and children under various brand names including H&M, COS, & Other Stories, Monki, Weekday, and ARKET. Founded in 1947 in Västerås, Sweden, H&M is headquartered in Stockholm. The company has a notable international presence, with thousands of stores across multiple continents, including Europe, Asia, North America, and the Middle East. H&M focuses on sustainable and affordable fashion with initiatives aimed at improving environmental and social impacts within the fashion industry.
Ticker
Skr HM B
Primary listing
XSTO
Employees
97,848
Headquarters
Stockholm, Sweden

HM B Metrics

BasicAdvanced
kr 271B
22.15
kr 7.68
1.01
kr 6.95
4.08%

Bulls say / Bears say

Excluding a one-off restructuring cost, H&M’s Q2 operating profit rose 11% year-over-year, highlighting the effectiveness of recent cost controls (Reuters).
H&M is expanding its physical footprint in Latin America, announcing four new store openings in Brazil—including its first in the Northeast—which will scale its Brazilian store count to 13 (Reuters).
The retailer is investing in omnichannel integration—rolling out in-store barcode scanning for online purchases, image-based search, and click-and-collect services—to enhance customer engagement and drive digital sales growth (Reuters).
H&M’s Q2 operating profit of SEK 5.91 billion fell short of the LSEG consensus of SEK 6.38 billion as inventory reductions constrained its ability to fully meet customer demand (Reuters).
Sales in local currencies were flat in the March–May quarter and are forecast to remain flat in June, underscoring muted consumer demand and limited sales momentum (Reuters).
Cut-price online rivals like Shein and fast-fashion leader Inditex’s Zara are intensifying competition, pressuring H&M’s sales growth despite margin improvements (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 29 Aug 2026.

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